Tara Levy is a global strategic marketing executive with over 15 years experience in the luxury, fashion, accessories, art, design and lifestyle industries, spanning iconic global brands to emerging talents. She specializes in creating bespoke partnerships and collaborations as well as marketing strategy in order to drive sales and heighten exposure for brands.
Clients, both established and up-and-coming, have benefited from Tara’s expertise in high impact marketing, communications, brand building and business development. Current clients include fashion tech brands, e-commerce and luxury designers.
Tara was previously the Head of Communications and Marketing Programming at Swarovski, where she led marketing, business development, advertising, communications and event initiatives for Swarovski in the areas of fashion, jewelry, art, design, philanthropy, corporate communications and entertainment.
Her work included overseeing the title sponsorship of the CFDA Fashion Awards, Bergdorf Goodman holiday collaboration, Academy Awards partnerships, Broadway and music integrations and large-scale art installations for Design Miami/ Art Basel. She has strong alliances with fashion designers, artists, architects, influencers and cultural institutions, and utilizes these relationships to create diverse experiences for tastemakers and consumers.
Prior to that, Tara held public relations and marketing positions at Iconix Brand Group focusing on fashion, licensing and corporate communications.
Tara graduated from Cornell University, is on the Board of the Accessories Council, and is an advisor to the St. Louis Fashion Fund and numerous emerging fashion brands. She is actively involved with Nest, Free Arts NYC and the YoungArts Foundation.